Helping small businesses transition from one stage of growth to the next. With ease.

100 Waters is a strategic growth firm serving small businesses. Our sweet spot is companies with $250k – $3M in annual revenue and up to five part-time or full-time employees. Sound like you?

What if growing could actually be fun (again)?

Too often, business owners do all the right things to grow their company and yet feel stuck, defeated, or worse, resenting their business as they struggle to hire the right people or integrate new processes.

It doesn’t have to be this way.

Most owners have never been taught how to navigate the liminal spaces between growth stages, which is where so much unnecessary disruption and turmoil occurs. But with a plan in place, those transitions don’t need to be anything more than just that — transitions. In fact, those transitions can actually be transformational.

Meet Your Guide, Brian

Together, we’ll create a strategy that’s best for you.

We provide a future-focused, systematic approach that doesn’t just solve immediate problems but sets the foundation for sustained growth.


Put out fires.

We’ll start by making sure any pressing issues are addressed and fires squelched.


Increase sales.

We are focused on increasing your top-line revenue as the next order of business.


Improve margins.

With your sales increasing, we’ll make sure your margins are increasing as well.


Put the right people in the right places.

We’ll ensure optimal performance and efficiency by placing the right individuals in the most fitting roles.


Rebuild infrastructure,
piece by piece.

We’ll revitalize your infrastructure systematically, rebuilding each component one step at a time.


Grow with ease.

The goal is to make incremental progress at every meeting so that change is never overwhelming. But after a year, you’ll be able to look back and see how far you’ve come.

Let’s talk pricing

We operate on a low-touch, high-impact model. Meaning, we use our bi-weekly meetings efficiently, and set achievable goals between meetings so we’re always making progress. That keeps our hourly rate fair, and your bottom line happy. A typical client will engage for 3-4 hours a month, for a monthly spend of ~$750-1000. And that can scale up or down based on your business needs.

Other details:

  • Each consultant has a different rate. Rates range from $300-$450/hour
  • We bill (hourly) for the time we work together.
  • Month-to-month commitment. No long term contracts.

Frequently asked questions

You control the agenda, but we’ll always come with suggestions to work on. Typically, we’ll work an agenda similar to a board meeting (e.g. financials, sales, operations review) at least once per month. We’ll also focus on any hot issues that come up, and continue to work on core skills we’ve identified for improvements.

You define success. Usually, it’s a combination of monetary goals (e.g. salary), work-life balance goals, and achieving some personal watermark (e.g. that one competitor you just want to beat).

Relationships ebb and flow. There’ll be times where you need more help, and others where a periodic check in will do. Working through a growth spurt is hard work, but once you’re on the other side, you’ll probably coast for a bit. And when you’re ready for the next one, we’ll be there to help. Ultimately, you’ll likely outgrow us at $20M in revenue. But candidly, we’ll be thrilled to graduate you from our services at that point.

At our initial meeting, we’ll create a roadmap to make sure we both have a plan that aligns with your goals. It’s your starting point and your next steps, all rolled into one. And if ever you feel lost or confused on what to focus on next, that’s where our expertise comes in. We’ve got your back.

It’s time to set you and your business up for success.

Take the first step towards breaking through your growth ceiling with 100Waters. Our team is ready to collaborate with you, offering tailored strategies, skill development, and accountability to navigate the unique challenges of your business journey.

Let’s schedule your discovery call

  • Book an Introductory Call: Schedule a brief 30 minute introductory call to get acquainted and discuss your needs further. Let’s connect and explore how we can best assist you!
  • Discovery Call: This is a 60-90 minute coaching call, on the house. These calls let us get to know each other and decided if this is a good match. Either way, you’ll get some excellent strategy.
  • Coaching Sessions: We meet every two weeks for 1-2 hours to talk, plan and track progress. This will give you enough time between meetings to implement changes, but not so much to allow procrastination. It also allows us to make adjustments as we go.