Who we are?

Our work turns heads.

100Waters is a professional advising collective guiding small to midsize businesses through their awkward adolescence. As your dedicated advisor and trusted confidant, we develop the core skills and strategic roadmap your business needs to achieve measurable growth, quarter after quarter.

The name 100Waters was inspired by Austrian artist Friedensreich Hundertwasser (last name translation: One Hundred Waters). Hundertwasser was an outspoken objector to “the straight line”, which he saw as a shortcut to conformity. Instead, he found beauty in imperfection. Believing the only way to realize his vision was to embrace every brushstroke, perfect or not, with a steady hand.

This inspires us. There are no straight lines to success in business. Every client is on a unique path of twists, turns and imperfections. And our mission is to help you realize success with a steady hand.

Meet our advisors

Brian Bauer

Brian Bauer is a professional advisor with more than 15 years of experience. If you asked him what he does, he’d say he guides businesses through their awkward adolescence. Being a business owner himself, he’s acutely aware of the complex and often confusing stages that owners work through to evolve their company. Through collaboration, goal setting, incremental planning and a whole lot of empathy, Brian is able to transform businesses and their owners into healthy, successful endeavors.

Brian holds an Executive MBA from the Booth School of Business at the University of Chicago, and a B.S. in Business Administration from Truman State University. But there’s more to life than academic degrees and work. For instance, he enjoys finishing triathlons slowly, and has somewhat of an obsession with Shamrock Shakes—which he finishes much faster.


Petar Petkovski

Petar Petkovski is a multidisciplinary designer and IT specialist. For the last 15 years he has helped clients and companies evolve digitally and achieve their creative, advertising and IT goals with measurable results. His extensive experience is based on working on various projects as a senior print and digital graphic designer, commercial studio photographer, sound designer, video producer, web developer and IT systems engineer.

Petar holds a BSc in Computer Graphics and Design from the Goce Delcev University in Stip, North Macedonia. He was awarded a honorary diploma for his photography work from the North Macedonian Photo Association on its 50th anniversary.

Why us?

As business owners ourselves, we speak from experience—not theory. We’ve encountered many of the same issues you’re dealing with now, so we can give you a full picture of where you’re at, and where we can go together. Because we don’t just talk, we do. We roll up our sleeves and collaborate to ensure you have the time and mentorship needed to achieve your goals. And if there’s something niche we can’t answer in-house, then our vast network of experts is yours for the tapping.

Our Values

1. Communicate fearlessly

We ask the hard questions and speak straight at the heart of the matter. There’s no holding back because our job is to cut through the clutter and help our clients learn and grow. That can only happen when we speak clearly and with conviction.

2. Compress time

It means encouraging work to be completed efficiently. And that goes for our clients and ourselves. If we’re willing to ask a client to finish something 50% faster, we have to be
prepared to hold ourselves to that same standard.

3. Work tirelessly

There’s always more to learn and explore. Working tirelessly isn’t always about the job itself. It’s also about collaborating with those who challenge us, following inspiration when it strikes, and allowing ourselves to influence (or be influenced by) the opinions of others.

4. Love what you do

Exactly what it says. You’ve got to love the business of helping small business, including the challenges and rewards that come with it. But it’s also about leading a fulfilling life outside the office—finding time to read, travel, drink good wine and appreciate art.

5. Defy gravity

we have the faith and vision to see the opportunities our competitors overlook, and initiate positive change—even if it’s unconventional. Because the only way to dramatically alter the competitive landscape is to defy its rules.

Lets Connect!

we’d love to hear your feedback or answer any questions you may have.